Yokohama Sweeps Best New Tire Category at SEMA 2019

Yokohama Awarded Top Three Spots

Yokohama swept the “Best New Tire” category at SEMA 2019, collecting first place and both runner-up awards. Yokohama’s Geolandar X-AT extreme all-terrain tire took the top spot, and the Advan Apex and the Geolandar X-CV were the runners up.

Yokohama Advan Apex Tire

“Winning a prestigious SEMA new product award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products,” said Andrew Briggs, vice president of marketing and product management for Yokohama. “2019 has been a watershed year for Yokohama as we’ve launched nine new consumer tires, including the X-AT, Apex and X-CV.”

Here’s a video at the Yokohama Tire booth at SEMA 2019 with the Advan Apex, its latest ultra-high performance tire, the Advan Apex:

Video | Yokohama at SEMA 2019 with Advan Apex

Yokohama Advan Apex Tire

Yokohama Advan Apex Tire

The Advan Apex was developed for the North American market. The Y-rated Apex comes in 44 sizes, ranging from 17- to 20-inch fitments.

Yokohama Advan Apex Tire

Yokohama Advan Apex Tire

Yokohama says optimized groove angles minimize road noise and that the Apex offers enhanced wet and dry performance, while providing a refined experience for a wide range of sports cars, high-end performance vehicles and American muscle cars. The Apex includes a 25,000-mile limited tread warranty (12,500-mile on staggered fitments).


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ABOUT Yokohama Tire®

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.