Optima Batteries Returns to SEMA Show with Live Racing and More

OPTIMAl Conditions

OPTIMA Batteries, a leading brand of Clarios, is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed. Located in the Bronze Lot outside the Las Vegas Convention Center, the week-long activation features the debut of OPTIMA’s all-new lithium batteries for RV and marine applications, live racing, Red Bull freestyle rider Aaron Colton as well as drifting from the sport’s top stars.

optima batteries optima unleashed at sema show

OPTIMA’s new ORANGETOP with HYPERCORE LITHIUM battery and new line of performance maintainers will be introduced during a press conference at 9:30 a.m. PT on Thursday, Nov. 2, at OPTIMA’s newly branded trailer in the Bronze Lot. Designed for use in RV and marine applications, the new batteries will be available in two different options and come with both Bluetooth functionality and NMEA 2000 connections for marine applications. The deep-cycle version offers 1,920-watt hours while the starter version has 1,536-watt hours. They bring lithium’s weight-saving and power advantages combined with the high quality, safety and engineering excellence OPTIMA is known for.

optima batteries optima unleashed at sema show

In conjunction with its new ORANGETOP lithium batteries, OPTIMA is introducing three new performance maintainers and battery chargers with capacities of 2, 4 and 12 amps capable of supporting OPTIMA LiFePO4, AGM and flooded batteries. All three sizes have built-in functionalities to make the battery maintenance process simple and safe with spark-free connections as well as reverse polarity and over-temperature protection.

optima batteries optima unleashed at sema show

“We are absolutely thrilled to return to the SEMA Show and unleash our latest innovations, further elevating the success of last year’s journey,” said Cameron Douglass, director of marketing at OPTIMA Batteries. “Our cutting-edge ORANGETOP lithium battery marks a significant milestone as we dive into the RV and marine arenas, further strengthening our commitment to powering all adventures. Our week-long extravaganza promises an exhilarating fusion of stunts, breathtaking cars, heart-pounding OPTIMA Ultimate Street Car Invitational racing and live drifting. We’re proud to work closely with our trusted and new partners to create an unforgettable SEMA experience!”

optima batteries optima unleashed at sema show

Throughout the week, stunt riders Aaron Colton and C-Bear will add a new dimension of excitement to OPTIMA Unleashed while sporting new ORANGETOP powersport batteries. Additionally, an esteemed group of drivers will showcase live drifting and driving exhibitions. New to the crew this year, Justin Pawlak will demonstrate his exceptional drifting skills in his Formula Drift Mustang.

Chris Forsberg and Tanner Foust
The crowd will also be treated to the mesmerizing sight of Chris Forsberg drifting his “Altamaniac,” showcasing his artistry behind the wheel alongside motorsports celebrity Tanner Foust and off-road racers Christopher Polvoorde and RJ Anderson. The talented group of drivers and riders will be available for an autograph session scheduled for Wednesday, Nov. 1, at 1:30 p.m. in the Bronze Lot.

For the third consecutive year at the SEMA Show, dozens of meticulously crafted high-performance classic and modern cars, fresh from the OPTIMA Ultimate Street Car Invitational (OUSCI), will go head-to-head in live autocross racing. The competition unfolds at the SEMA Show from Wednesday to Friday, setting the stage for the grand finale on Saturday at the Las Vegas Motor Speedway, where competitors and their remarkable vehicles will battle to be crowned as OPTIMA’s Ultimate Street Car.

optima batteries optima unleashed at sema show

OPTIMA Unleased is located in the Bronze Lot on the south side of the Las Vegas Convention Center’s outdoor area. For a full schedule of all the week’s activities during OPTIMA Unleashed, visit here.


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OPTIMA Batteries







(888) 867-8462


5757 N. Green Bay Ave.

Milwaukee, WI 53209


With a 40-year history of technological innovation and engineering, OPTIMA products offer unstoppable power for extreme enthusiasts and others who require the ultimate power source. With OPTIMA under your hood, you can count on a longer-lasting battery life under starting and deep-cycle applications. For powering through the extremes of off-roading, racing, fishing, trucking and more, OPTIMA is the number-one brand of choice.