Aftermarket Leader Adds Top Brand

Driven Performance Brands Acquires APR

Driven Performance Brands (“DPB”), a company comprised of several top performance brands in the automotive aftermarket, just announced the acquisition of APR from Mangrove Equity Partners, LP. APR is a leading designer and manufacturer of performance software tuning solutions as well as highly engineered hardware products, including turbo systems and air-intake, exhaust, and suspension components for Audi, Porsche, and Volkswagen vehicles.




“We are excited to add APR to the Driven Performance Brands family,” said DPB President & CEO Brian Appelgate. “This transaction is consistent with our long-term strategy. APR is highly complementary to our Dinan brand, which serves the BMW performance market. Uniting the two brands positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe, and Asia. Our similar cultures and shared focus on designing innovative premium products make APR a great addition to DPB’s portfolio.”


APR Audi


APR President & CEO Mitch Williams said: “Mangrove Equity Partners has been an outstanding partner for APR. We also are highly familiar with the Driven Performance Brands family and are very excited to be joining one of the top performance companies in the industry. We look forward to contributing to the further growth and success of DPB through APR.”


Check Out APR’s Waterfest 23 Show


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Driven Performance Brands






(707) 544-4761


100 Stony Point Road Suite 125

Santa Rosa, CA 95401

ABOUT Driven Performance Brands®

Driven Performance Brands is a group of leading automotive aftermarket companies that includes iconic brands such as Hurst Performance, Flowmaster, B&M Racing and Performance, and Hurst Driveline Conversions.